Data is an absolute necessity in todayâs business environment. It enables organizations to learn more about their customers, their competitors, and themselves. Nowadays, enterprises pride themselves on being data-driven in their approach to business, and the ability to leverage data appropriately is one of the most critical aspects of business development.
According to Forrester, âmany peopleâs jobs increasingly rely on the self-service availability of accurate, credible data people can use when they need it to perform their daily tasks.â Organizations are quite adept at collecting vast amounts of data from their customers, but the most valuable data needs to be accurate and credible.