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CMO roles are under seige. Here's a survival plan

Marketing leaders watching companies drop the CMO title may want to jump to the COO track. ....

Raina Moskowitz , Darryl Piasecki , Ryan Scott , Ron Schneidermann , Brady Brewer , Raja Rajamannar , Peter Mahoney , Wells Fargo , Starbucks International , Operational Marketing ,

What is the role of a COO?

The COO is often the unsung hero of the C-suite, but what do they actually do? We explore the role of the Chief Operations Officer and why they’re essential. ....

Darryl Piasecki , Sheryl Sandberg ,