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Coles launches new 'Together to Zero' sustainability campaign via DDB Australia

July 23 2021, 11:38 am | BY Ricki Green | 21 Comments
As part of its ambition to be Australia’s most sustainable supermarket, Coles Group is launching a national campaign via DDB Australia, that brings to life and celebrates its recently launched Sustainability Strategy under the pillars of “Together to Zero” and “Better Together”.

Commencing Sunday 25th July, the campaign highlights Coles’ aspiration towards zero waste, zero emissions and zero hunger and encourages all Australians to work together to ensure Australia is a better place for future generations.
“Together to Zero” was first unveiled in March, when Coles announced emissions targets including a commitment to be 100% powered by renewable electricity by the end of FY25, and addresses Coles Group’s ambition to reduce its impact on the environment. ....

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Ben Lilley one year on: Becoming 'pitch fit', avoiding mega-mergers and the vision for Hero

Ben Lilley one year on: Becoming ‘pitch fit’, avoiding mega-mergers and the vision for Hero
A year after Mumbrella s Zoe Wilkinson spoke to Ben Lilley about his return to McCann and acquisition strategy, Lilley reflects on what became of 2020, the launch of Hero, and what lies ahead.
February 17, 2021 10:06
“Frankly I was terrified having just come back into the agency, not just as a leader again but in fact now as an investor and the owner.”
Ben Lilley’s first year back at McCann has been tumultuous, almost immediately coinciding with COVID-19. In some respects, he wishes he’d come back sooner. In others, he imagines what holding off just a little longer could have looked like. ....

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Senior strategist Lucy Gavan joins McCann Sydney

Senior strategist Lucy Gavan joins McCann Sydney
January 28, 2021 11:23
Following yesterday’s announcement of the hires of creatives Josh Aitken and Willy Maitland, McCann Sydney has revealed Lucy Gavan has joined the agency as senior strategist.
Gavan joins from Interbrand
Gavan joins from Interbrand where she worked on rebranding projects for Telstra, Westpac, Federation Square and Sydney Opera House. Her skills in redefining brands from strategy all the way to experience will be leveraged by the McCann team.
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“Our goal is always to attract curious and intuitive minds to deliver strategic and creative solutions to clients at every stage of the brand journey. Lucy’s experiences in creating antidotes for fading propositions will help elevate our strategic and creative offering in Sydney,” Hegerman said. ....

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Former Clems Sydney duo Josh Aitken and Willy Maitland follow Ben Coulson to McCann

Former Clems Sydney duo Josh Aitken and Willy Maitland follow Ben Coulson to McCann
January 27, 2021 10:53
McCann is continuing to build out its creative team in Sydney, bringing duo Josh Aitken and Willy Maitland on board as creative directors.
The pair have previously worked with McCann Sydney’s chief creative officer Ben Coulson at Clemenger BBDO Sydney. Coulson made the move to McCann in June last year, meanwhile Aitken joins directly from the agency and Maitland comes after a year at AnalogFolk following his departure from Clemenger Sydney.
Josh Aitken and Willy Maitland have joined McCann Sydney
Aitken and Maitland said in a statement that they would follow Coulson anywhere. ....

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