BELFAST-based user experience (UX) and service design agency Fathom has joined forces with four others across the UK to create a new marketing ‘super agency’ with a combined headcount of 65 professionals.
Over the past seven days, we’ve seen fresh appointments, reviews and acquisitions at MullenLowe, Bentley and Planet Marketing
Another week, another wave of account news, reviews, agency launches, rebrands and acquisitions. Check out our global round-up to see what business is on the move (and why it matters) below, then head over to our Business on the Move hub to read about more market maneuvers.
Over the past seven days, we’ve seen fresh appointments, reviews and acquisitions at MullenLowe, Bentley and Planet Marketing.
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Liquorice (Cheltenham)
The business is the brainchild of Liquorice’s Darren Low, who becomes CEO of Low&Behold. The founders of some of the other agencies will also take positions on the board.
“I’ve long believed there’s a way to bring the best of niche independent expert agencies and the strength and stability of the larger holding company model together, forming a highly capable, agile agency model that can wrap the right expert arms around any client,” he explained.
“Low&Behold is this and I’m confident we can execute any brief in a workmanlike manner, but with the engaged and invested service delivery that is in the DNA of all the agencies we have acquired.”