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Everyone's still talking about that outrageous Pepsi logo design document

Because the Pepsi logo is basically the Mona Lisa, right?

Why Pepsi's 15-year-old rebrand is still the stuff of internet ridicule

15 years after the redesign, soda fans still balk at its design plans comparing Pepsi's logo to Renaissance art and Pythagorean geometry.

20 Super Bowl Ads That Were Better Than the Big Game

Eric Hoffman's vision elevates branding to the highest level

Eric Hoffman, founder of Hoffman Creative, is the behind-the-scenes maestro composing image overhauls for some of the biggest names in the industry

Never forget that utterly ridiculous Pepsi logo design document

Farewell to the old logo s "gravitational pull".