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Luxury Hotels and a 'Sense of Place': The Branding Imperative

Article - Luxury Hotels and a 'Sense of Place': The Branding Imperative - By Dr Suzanne Godfrey - Sense of place has long been a buzz phrase. Linked to a range of disciplines from urban planning to sociology, nowadays it is increasingly being used in the hospitality industry. It captures the physical aspects, culture and history of a place, as well as its impact on the senses, which can trigger emotions. Over time, it can create feelings of familiarity, comfort and security, as well as a sense of belonging. ....

Hong Kong , United Arab Emirates , France General , Hong Kong Island , Hong Kong General , Tsim Sha Tsui , Cha Chaan Teng , Sunil Iyer , Richard Johnson , Suzanne Godfrey , Sonia Cheng , Rosewood Hotel Group , Fairmont Hotels , Ministry Of Foreign Affairs , Hotel Manager , Plaza Ath , Avenue De Montaigne , Ritz Paris , Place Vend , Raffles Paris , German Military High Command , Victoria Dock , Cheng Family , Legacy House , Darkside Bar , Mandarin Oriental Jumeira ,

Luxury hotels and a 'sense of place': The branding imperative

Luxury hotels and a 'sense of place': The branding imperative
hospitalitynet.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hospitalitynet.org Daily Mail and Mail on Sunday newspapers.

France General , Tsim Sha Tsui , Hong Kong General , Hong Kong , United Arab Emirates , Hong Kong Island , Cha Chaan Teng , Richard Johnson , Sunil Iyer , Sonia Cheng , Fairmont Hotels , Rosewood Hotel Group , Hotel Manager , Myanmar Railways Company , Ministry Of Foreign Affairs , Plaza Ath , Avenue De Montaigne , Ritz Paris , Place Vend , Raffles Paris , German Military High Command , Myanmar Railways , Victoria Dock , Cheng Family , Legacy House , Darkside Bar ,