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How brands can grow in a mobile-first world: GSK, Specsavers, Mars


How long?
2-3 minutes
How brands can grow in a mobile-first world: GSK, Specsavers, Mars
With consumer habits shifting, how can brands adapt in a world that’s data driven, harder to track and increasingly mobile-first?
“Too often, mobile advertising is used just for short-term purposes and activation,” said Sophie Evans, creative account strategist at brand media platform Teads. “Brand building isn’t mobile first. It should be.”
Evans was speaking to a select group of brand executives, gathered at an online breakfast seminar as part of Campaign Media360. Industry’s leading brand and mobile thinkers shared their insights at this thought-leading seminar. ....

Cordelia Linacre , Jonathan Lewis , Sarah Hanley , Phil Jackson , Chris Carter , El Passo , Zara Bryson , Teads Sophie Evans , Mindshare Harry Adams , Mars Wrigley , Danny Parra , Sophie Evans , Campaign Media , Harry Adams , Old El Passo , Publicis Media , Teads Studio , Both Sarah Hanley , ஜொனாதன் லெவிஸ் , சாரா ஹான்லி , பில் ஜாக்சன் , கிறிஸ் கார்ட்டர் , எல் பாசோ , ஸ்யார பிரைசன் , செவ்வாய் கிரகம் ரிக்லீ , டேனி பார ,