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January 25, 2021 3:35 Carat’s 2021 trends report, released today, highlights the key ways that brands will need to adapt to remain successful in a post-pandemic year. The theme of the upcoming year is ‘assimilation’, the Dentsu media agency said, with brands needing to spend more time catering to the wellbeing of consumers and operating with high levels of empathy and alertness. The report split its trends into ‘societal trends’, which focus more closely on human behaviour, and ‘tech and media trends’. Carat’s chief strategy officer, Linda Fagerlund, said this year’s report was even more important due to the continued impact of the pandemic on business and marketing. ....