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MyRepublic Singapore refreshes brand identity as it turns 9 Details 30 April 2021 Singaporean communications service provider MyRepublic has refreshed its brand identity to celebrate turning nine. It has also launched a self-serve SIM card activation service for new mobile customers beginning May 2021. With its new brand identity, MyRepublic Singapore says it wants to embrace a modern, personable tone and personality that is intelligent but also down to earth. The new identity sees a refresh of its brand assets and its core purple colour will be optimised for a screen-first approach, in line with changing digital consumption habits. This will be gradually rolled out across all of its brand assets and sub brands. According to the brand, the bold simplicity of the identity cuts through a cluttered category and sets MyRepublic up for expansion of its business footprint. ....