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The Drum | Threads' Daily Active Users Halve In One Week—should Brands Still Take It Seriously?

Threads. Is it really the “Twitter killer” it’s made out to be, or will it fray? Influencer marketers and social strategists detangle Threads for marketers and argue what posts will perform well on the platform in the future. ....

Mark Zuckerberg , Elon Musk , Danielle Dullaghan , Noah Mallin , Instagram Adam Mosserri , Adam Clyne , Ben Tauber , Media Agency Briefing , Although Meta , The Drum , Warner Music , Sciencemagic New York , Digital Strategy , Brand Safety , Rand Strategy , Digital Transformation , Influencer Marketing , Social Media ,

The Drum | Are We Finally Seeing The End Of The Noughties Internet? Ad Execs On Web Futures

Era-defining publishers (first Buzzfeed, then Vice) on the rocks; social giants sweating over TikTok; rapid cultural changes. The 00s version of the internet finally feels like it’s slipping away. But is it – and what comes next? We asked leaders from The Drum Network. ....

Charlie Wade , James Crooke , Radley Yeldar , Danielle Dullaghan , Nina Goli , Matt Belanger , Dan Bermingham Shaw , Momentum Worldwide , Social Chain , Business Leadership , Social Media ,