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Deakin University launches new campaign with TBWA Melbourne
May 10, 2021 3:44
Deakin University has launched a new campaign, which takes a more delicate approach to the university’s ‘Future belongs to the Ready’ platform.
The campaign, developed by TBWA Melbourne, in partnership with production company Revolver, features Jamaican/First Nations poet Aurora Liddle-Christie reading Berton Braley’s poem ‘Opportunity’.
Set by the ocean, the film “focuses on humankind’s relationship with the ocean as a metaphor for life – beautiful, serene and inspiring one moment, turbulent and unpredictable the next.”
 
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“By marrying these words to a simple but elegantly considered visual, we hoped to produce a thoughtful campaign that inspires students to face into the future and see the opportunity in it”, said TBWA\Melbourne. ....

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