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Brand Finance 100 Report Names BRI as the Most Valuable Brand in Indonesia
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PT Bank Rakyat Indonesia Tbk (BRI): Brand Finance 100 Report Names BRI as the Most Valuable Brand in Indonesia
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JAKARTA, Indonesia, June 14, 2023 /PRNewswire/ In the Brand Finance 100 report of 2023,PT Bank Rakyat Indonesia (BRI) Persero Tbk. (IDX: BBRI) has emerged as the highest-valued brand in Indonesia. Brand Finance, a renowned brand valuation consultant, released the report showcasing the country's 100 most valuable and strongest brands. BRI has secured the top spot with a brand valuation of USD 4.3 billion or around IDR 63.86 trillion, accompanied by an AAA rating. Brand Finance 100 Report Names BRI as the Most Valuable Brand in Indonesia BRI has also succeeded in climbing the ranks, from second place in 2022 to the top spot in 2023, growing by 15% Year-on-Year (YoY). Since 2018, BRI's brand valuation has increased by USD 1.2 billion, or 38%. Regarding this achievement, BRI's President Director, Sunarso, highlighted that "BRI has become a brand with the highest value that resonates with the community. This is evidence of the company's success in delivering the best
Brand Finance 100 Report Names BRI as the Most Valuable Brand in Indonesia
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