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The year 2021 was a rather cranky one for our team! For one, quite some research was cranked out - i.e. published - by team members and for another, a particular Cranky Uncle started to make the rounds throughout the year. As in previous recaps, this one is divided into several sections:
If I want to measure how much business a shopping mall gets, I can stand by an entrance way and count the number of people who go into the mall. If I stop every tenth person on the way out and frisk them for their receipts, I can estimate the per-person amount of money spent, and multiply that by ten to get an idea of how much business is represented by the particular entrance way I am sampling. This would work.