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Premiere Digital And Windfall Films Announce Feature-Length Documentary Film The Wall

Lisa Reisman

Lisa Reisman
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Dean McElwee on customer-centric ecommerce and digital IQ in CPG

Sponsored by Dean McElwee has a wealth of experience working within ecommerce for global brands, including Coca Cola and MasterCard, and most recently, as executive director for Kellogg’s. Towards the end of 2020, McElwee was recorded in conversation with Good Growth’s Dan Kendall  as part of a new series of The Good Growth podcast. McElwee has since moved on from Kellogg’s to join Stanley Black & Decker, but the conversation touches on a particularly interesting brand campaign from Kellogg’s, as well as insight from McElwee’s work in different marketplaces, and his opinion on the importance of personalisation in ecommerce.

Fat Face s Global Ops Director on the challenges of trading in a pandemic

February 18th 2021 13:38 Sponsored by Good Growth Mark Wright began his retail career in store management before moving into ecommerce as Head of Trading at Marks & Spencer. After a stint at Jack Wills, he is now Global Ops Director at Fat Face, a role which his colleagues jokingly inform him can be abbreviated to retail GOD. Wright was recorded in conversation with Good Growth’s Dan Kendall towards the end of 2020 as part of a new series of The Good Growth podcast. In the episode, Wright discusses consumer trends across the year, including searches for Christmas items “much earlier than we would’ve ordinarily have seen”, a “step up in loungewear” sales, and more investment in clothes for the top halves of bodies, doubtless influenced by the rise of Zoom.

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