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Oncken: My son's business changed challenge to opportunity


True North Equipment was born
John was a Sun Prairie High grad and then went on to gain an ag technology degree at UW-Platteville. He then worked in several marketing positions at John Deere for some 18 years, including at Grand Forks. While working with Grafton Equipment, the local John Deere dealership some 40 miles away merged with several smaller dealerships into Grafton Equipment, and he was offered the opportunity to become a partner in the firm with the retirement of an existing partner. He accepted the offer and joined majority owner Dan Gorder as a partner.
In the intervening years, Grafton Equipment has become True North Equipment and moved its headquarters to Grand Forks, where it has grown in size from four to eight locations and over 200 employees. A year or so ago, John became CEO with co-CEO Gorder assuming the chairman position. ....

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TrueNorth Equipment expands with new impact center


Ag equipment industry still in demand despite challenges of pandemic
Written By: Andrew Weeks
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John Oncken, CEO of TrueNorth Equipment, co-owns the company with Dan Gorder, both pictured here at the company s new impact center in Grand Forks, N.D. Image: Courtesy of John Oncken
GRAND FORKS, N.D. • TrueNorth Equipment, headquartered in Grand Forks but with a number of offices across North Dakota and Minnesota, had an exceptional year despite challenges caused by the coronavirus pandemic.
It’s a snapshot into the larger agriculture industry, which remains in demand and keeps TrueNorth busy, according to CEO John Oncken, who co-owns the company with Dan Gorder. ....

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