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Dalene and Pete Heck were happy globetrotters until health issues brought them back home. They settled on a century-old former parsonage in Nova Scotia’s Annapolis Valley. ....
HBO s Fake Famous Documentary Gets Influencer Marketing All Wrong The cable network s new film looks at influencer marketing through an ironically superficial lens. Use code Opinions expressed by is out Feb. 23 via Nick Bilton’s HBO documentary Fake Famous paints quite the definitive indictment of anyone calling themselves an “influencer.” For the film, Bilton and his team took a random person and bought her fake followers, likes and comments to see if brands would think she’s influential. Fake Famous certainly exposes fraud and deception, but more so in Bilton s technique than his subject s resulting web-celebrity status. The gist of the movie is Bilton who recently appeared on my influence-marketing podcast doesn’t like that kids today want to grow up to be online influencers. He sets out to prove the job title is a hollow pit of lies perpetrated by shallow people with marginal talent but caviar dreams. He c ....