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US promotional products industry association PPAI is to take a new approach to its membership structure. At the recent PPAI event in Las Vegas (NV), the association confirmed it is moving away from a complex structure of 16 tiers based on sales volume to a more simplified system. This change, which it said was influenced ....
PPAI Announces 2024 Board Officers streetinsider.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from streetinsider.com Daily Mail and Mail on Sunday newspapers.
PR News | On the Move: Schillace to Lead Marketing at Fox Entertainment odwyerpr.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from odwyerpr.com Daily Mail and Mail on Sunday newspapers.
Aggressively prospect and build relationships to thrive in 2021. Hustle with purpose. If anything, that sums up the approach promo sales professionals must take to generate success in 2021. From digging into recent sales numbers to uncovering hidden opportunities to stepping up intelligent, focused prospecting, distributors are going to need to put themselves out there with renewed vigor. Trust us – the effort will pay off. 1 Forecast Strategically Dive deep into customer sales reports from the last 12 months with a mind for trend spotting and projecting what each client might spend in 2021. “Going through the annual forecasting exercise, we often spot trends with certain customers or industries, which gives us motivation and something to build a plan around for the new year,” says Joseph Sommer, president of New York City-based distributor Whitestone Branding (asi/359741). He adds: “Because of the rapid change last year, you probably had customers who you ....