PBR: Pendleton Whisky Velocity Tour Watch top human and bovine athletes compete for eight seconds of grit and lifetimes of glory. The Professional Bull Rider’s Pendleton Whisky Velocity Tour stops in Spokane this weekend with 35 of the country’s best bull riders and a handful of the world’s fiercest bulls. Fans of Amazon Prime’s docuseries The Ride will be able to watch as Dakota Louis — a Montana rancher, Northern Cheyenne and Blackfeet descendent, and one of the sport’s most popular rising stars — competes. Complete with fireworks, strobes, pulsing music and plenty of danger, the “toughest sport on dirt” is about to trample any misconceptions that this is a typical rodeo.