New Delhi: Goibibo, India’s leading online travel brand, has been successful in consolidating its position as the second largest OTA brand in the country with a sustained focus on offering valued-based, tech-enabled product innovations attuned to the needs of the conscious traveller. The consolidation is further validated by a 65% increase in transacting users since January
'Tis the Season! To be jolly and ring in the holidays. Except that it is not. Just when it seemed like life was returning to normal, the spread of the omicron variant has once again put a question mark over the travel plans.
In the run-up to the year-ending holiday travel season, travel portals are looking to make the most of the opportunity. With the Covid cases on decline, companies in the sector are optimistic about business picking up pace. Travel advertising too is poised for rapid growth as brands look to reset their relationships with consumers after the great rupture of 2020.
Travelling is therapeutic as it liberates everyone from anything holding them back. From planning to booking to enroute the journey and to making lifelong memories – the overall joy and gratification one experiences from travelling is often beyond words.