Sofia Hernandez, TikTok s global head of business marketing, declared that TikTok had gone from "being viral to vital" for businesses. The company s executives introduced new tools for running ads against trends and events like the Summer Olympics in Paris.
TikTok tells advertisers: 'We are not backing down' businesstimes.com.sg - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businesstimes.com.sg Daily Mail and Mail on Sunday newspapers.