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Ariel's #ShareTheLoad appeal to advertisers, content creators

The brand has partnered with five contemporary female NFT artists to develop digital artwork on the theme #SeeEqual. ....

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Ariel India launches #ShareTheLoad NFTs that advocate gender equality within households

Ariel India launches #ShareTheLoad NFTs that advocate gender equality within households
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Ariel India launches #ShareTheLoad NFTs that advocate Gender Equality within households

Taking the conversation on #ShareTheLoad forward, Ariel India announced their foray into the upcoming NFT space. Recently, the brand took forward the #ShareTheLoad campaign with the 5th edition, focusing on the key message that when we #SeeEqual, we ....

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Its 2022, and yet 83% women feel that men don't see women as equal

Over the last 7 years, Ariel India has continuously sparked conversations around the unequal division of domestic chores within households and urging more and more men to #ShareTheLoad. In the spirit of keeping this conversation going and furthering ....

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