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"AI will raise questions about copyright" — D&AD's Sound Design Jury President

Roberto Coelho is a Brazilian music and sound producer based in São Paulo. He was a musician from a young age, before realising that his true passion lay in music production and sound design. He started creating tracks for small companies in Brazil at the age of 17, and later co-founded Satelite Audio with his business partner Kito Siqueira in 2005. Together they now run one of the most awarded music and sound companies in Brazil, working with clients like Nike, Google, Meta, Netflix, and Mondelez amongst others. Here, D&AD’s Music & Sound Design Jury President for 2024 explains how to gain trust in a competitive industry and tells us what creative excellence looks like in music and sound design. ....

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