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by Cynthia Thyfault (Global BioFuture Solutions/Biofuels Digest) … I feel that same fear of rejection when I talk to my clients about putting together a comprehensive risk analysis. These emotions rise to the surface because of the fear that a potential investor will say no if they see all of the complex risks and risk mitigation plans. They fear they won’t have enough, be enough, or can’t last. There is also a lot of denial thrown into the mix – if I don’t confess my problems then they don’t exist.
However, the opposite is true. If you don’t do a good risk analysis, you won’t avoid failure, you will guarantee failure. You will fail because you didn’t understand the risk of failing to imagine there is a risk and developing a plan to mitigate it.
By Cynthia Thyfault, Global BioFuture Solutions, Founder and CEO
Special to The Digest
Rejection is a bitter pill to swallow. And most of us have had a good dose of it. Whether we didn’t get a job we applied for, weren’t admitted to our top choice college, didn’t make it to the team we tried out for, or didn’t score a second date with the person we were sure was going to become our soulmate, many of us have experienced rejection firsthand. Hearing “no, not interested” doesn’t feel good. Regardless of how hard you want to look at the bright side of it, rejection doesn’t build character. It breaks hearts, it brings tears, and it raises fears. And that fear can stick and become a hard-to-remove stain.
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