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Formerly known as Mudra Institute of Communications Ahmedabad, MICA established by advertising agency Mudra Communications’ founder AG Krishnamurthy, is dedicated to meeting the integrated communication and strategic marketing needs of the industry, the government, and the community at large. Banikanta Mishra, Associate Dean for Academic Affairs, in interaction with BW Businessworld, talks about the institute’s focus on the specialist cadre it has been preparing over decades, interdisciplinary research and much more. Excerpts:, , communications, data analytics, digital marketing, education business, Magazine 19 Nov 2022 ....

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