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Stars or Numbers: Consumer Perception of Online Ratings

Stars or Numbers: Consumer Perception of Online Ratings
miragenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from miragenews.com Daily Mail and Mail on Sunday newspapers.

Carter morganMarisabel romeroAnnika abellUniversity of tennessee knoxvilleMuma college of businessSchool of marketingJournal of marketing researchMarketing researchMuma collegeStar ratingDifferential effectsCustomer rating formatsMagnitude perceptionsConsumer reactionsDalla naveen jindal school

Stars vs numbers: How consumers perceive online rating formats

Stars vs numbers: How consumers perceive online rating formats
phys.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from phys.org Daily Mail and Mail on Sunday newspapers.

Carter morganAnnika abellMuma college of businessSchool of marketingJournal of marketing researchMarketing researchMuma collegeStar ratingDifferential effectsCustomer rating formatsMagnitude perceptionsConsumer reactions