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B2B Marketers Face A New Reality

According to Forrester, 75% of B2B marketers say that buyers are taking longer to commit to a purchase compared to a year ago. ....

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Forrester Announces Full Conference Agenda For B2B Summit EMEA 2023

Forrester Announces Full Conference Agenda For B2B Summit EMEA 2023
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Forrester Announces Full Conference Agenda For B2B Summit APAC 2023

Forrester (Nasdaq: FORR) today announced the full conference agenda for its B2B Summit APAC event, being held in Singapore and digitally on 19–20 September 2023. The premier event for B2B marketing and sales leaders in the region, B2B Summit APAC will showcase Forrester's latest research, models, and frameworks that will help B2B organizations attain cross-functional alignment toward shared goals and objectives to drive business growth. ....

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Move away from traditional ROI models for real results

Promoted | The biggest obstacle to success is a continued reliance on traditional ROI-based decision making, according to Forrester. ....

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Forrester Announces Full Conference Agenda For B2B Summit North America 2023

Forrester Announces Full Conference Agenda For B2B Summit North America 2023
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