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Transcripts For BLOOMBERG Bloomberg West 20140805

Just tweeted that he is apples new Digital Marketing director. We will look into what this means for apple branding. And creating exit out the chicken. There is a startup out there called Hampton Creek foods that is doing just that. Technology to create plant based at alternatives. It is all ready already using a free mayonnaise and cookie dough. To our lead story of the day, the Walt Disney Company has been on quite a run recently in its film business. We will learn more when it reports earnings today. Just had of the galaxy the best opening ever for an august movie raking in more than 94 million. Guardians is from disneys marvel studios, one of their key acquisitions in recent years. A giant like disney thrive in the digital age echo digital age . Jon erlichman is in burbank. You will be interviewing disney ceo ....

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Transcripts For BLOOMBERG Bloomberg West 20140805

The biggest gain among the companys five divisions. Consumer products also performed well. We will hear from ceo bob eiger igweer. And mark your calendars apple is set to unveil its latest iphones on september 9. We have complete details on apples media event coming up. To our lead story Rupert Murdoch pulls the plug on his time warner takeover bid. 21st century fox withdrew its roughly 80 billion offer to hbo, turner,r of cnn and more, instead authorizing a 6 billion share buyback. Murdoch said time warner management and its board refused to engage to explore an offer which was highly compelling. Additionally, the reaction in the share price since the proposal undervalues the stock and makes the transaction unattractive to fox shareholders. The news sent shares of time warner plunging in afterhours trading and sent shares of fox higher. Our editoratlarge cory johnson joins me in the studio and our senior west coast correspondent ....

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