Customer Data Trends News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Study: Customer ID a problem for brands, publishers
As the digital space becomes more fragmented, and as more consumers opt-out of sharing their information it is becoming ever more harder for brands, marketers, and publishers to connect with their bases. That difficulty will only continue according to one report, which finds that while many are planning for the phasing out of cookies and simple solution hasn t yet been identified.
According to Lotame researchers most marketers (60%) say multiple interoperable identity solutions are the best option to serve relevant ads to consumers. The problem comes in between advertisers and publishers, most of whom aren t on the same page when it comes to identifying options. Researchers found that most publishers (69%) think their current contextual targeting can replace audience targeting once third-party cookies are gone. But, 66% of marketers think contextual targeting isn t a solution, but a tactic to be used within another solut ....

Andy Monfried , Advertising Cookies , Advertising Data , Customer Data Trends , E Commerce , E Commerce Data , Targeted Advertising , Targeted Advertising Solution , வாடிக்கையாளர் தகவல்கள் போக்குகள் , ஏ வர்த்தகம் , ஏ வர்த்தகம் தகவல்கள் ,