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Audience engagement startup Trufan raises $2.3M Trufan, a startup selling tools helping marketers analyze their social followings and collect audience data, announced today that it has raised a $2.3 million seed round. Despite raising a relatively small amount of funding ($4.1 million total), Trufan has already made two notable acquisitions. First, it acquired the SocialRank product and business in 2019, allowing it to offer capabilities like showing brands their most valuable social media followers. Then last year, it acquired Playr.gg, which marketers use to run giveaways that consumers enter by providing information such as their email addresses. Across its products, Trufan says it has more than 10,000 free users and more than 600 paying customers, including Netflix, NBA, NFL, Sony Music and United Talent Agency. ....
Trufan looks to consolidate audience analytics products with $2.3 million CAD seed round Toronto-based startup Trufan has raised a $2.3 million CAD seed round of funding, as the company looks to consolidate its two core products and offer a first-party audience analytics platform. Trufan is looking to combine its two products to help brands better leverage first-party data. The seed round was led by Moneta Ventures, with participation from GP Ventures, Protocol Ventures and a handful of angels, including Innovative Fitness founder Curtis Christopherson, Utah Jazz forward Derrick Favours, and Chicago Bulls forward Thaddeus Young. The athlete angel investments were facilitated by Athlete Technology Group, a venture event and media company. ....