Why killing your content marketing makes the most sense Why killing your content marketing makes the most sense “Kill your darlings”, yes, I said it! It may sound crazy but will be one of the wisest and most valuable business decisions you made - here s why
Author
Categories
Successful content marketers and media companies focus on fewer platform channels
Instead of adding more channels, killing off underperforming channels works better
Perform a content audit to find out channels in which you should stop creating content
The problem is, simply put, out of control. Just because a company or individual can create and distribute content on a platform, doesn’t mean they should. But it’s happening… and it’s killing content marketing strategies around the globe.