The Ministry of Culture, Sports and Tourism announced plans to upgrade its international strategy to promote Korean culture globally. As part of the initiative, the ministry will expand Korea Season, a major overseas festival showcasing K-culture s rich appeal.
South Korea boasts talented content creators, but despite the increasing demand for Korean cultural products, policy measures have proven ineffective. This was the assessment made by the Culture Ministry, which established the International Cultural Affairs and Public Relations Office in February to enhance Korea's cultural presence and influence on the global stage, ensuring that the country's cultural pol.
The Ministry of Culture, Sports and Tourism announced plans to upgrade its international strategy to promote Korean culture globally. As part of the initiative, the ministry will expand Korea Season, a major overseas festival showcasing K-culture s rich appeal.
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