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Turkish fashion's tech embrace


Life has grown more digital thanks to the Covid-19 pandemic, as social-distancing restrictions limit where consumers can work and play. This digital acceleration has impacted fashion’s entire ecosystem, and digitally focused, flexible supply chains are becoming the secret to successful clothing sourcing.
One sourcing destination already arming itself to meet the demands of the future is Turkey. Turkish factories have long been investing in new technologies. Many of these have helped the sourcing hub to weather the pandemic and continue to manufacture fashion products in more environmentally friendly ways.
“Travelling is not as easy as it was, and so we have found new ways to do business,” explains Mehmet Kaya, a board member of İstanbul Hazır Giyim Ve Konfeksiyon İhracatçıları Birliği (IHKIB), the association of Istanbul apparel exporters. “For example, Turkish manufacturers have been able to use 3D sampling systems to increase [production] speeds. ....

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