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YouTube has provided a rare window into its in-house creator partnerships team, which works one-on-one with thousands of top creators to offer production advice as well as guidance in maximizing ads, brand deals, and other monetization prospects. The team has been in the works for a decade, reports The Wall Street Journal, which turned a spotlight on the relationship between veteran creator Adande ‘Swoozie’ Thorne (7.6 million subscribers) and his manager, Audrey Eatherly. All told, YouTube has 1,000 creator partnerships managers across 45 countries who counsel resident stars, and it’s looking to hire more. Each manager has a portfolio of about 10 to 20 creators, enabling the team to advise about 12,000 creators in total, according to the Journal. “We’re texting with them at all days, all hours,” Jamie Byrne, YouTube’s senior director of creator partnerships, told the outlet. “We have a close connection.” Thorne, for his part, was first given a partnerships manager

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