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the waves crashing against it and the dock i was standing on that was just destroyed. so, really, it is a great service to our viewers. isn t this six-second app really pushing the media further down the road towards superfishiality? i don t think so. i think seeing a number of different brands use it in unique and creative ways. we re all about self-promotion. this is just another tool to add to your brand. when we talk about urban outfitters to events like new york auto show and hollywood on board. just the other day, we saw the movie wolverine. before the first time before the trailer was out put out a six-second looping vine of the film. really, powerful, creative tool. it re-creates. on that point, katie, is it promotion or journalism? i think it can be both. i, as a journalist, i like to use it behind the scenes. i think people are fascinated when you give them a glimpse into the war. when i was out by south by