ADFEST 2024 opens this year with a line-up of stellar speakers on Day 1 to inform, unlock and inspire success. Confirmed first day sessions have a major focus on marketing’s greatest fascination right now, AI - the threat, challenger, ally and tool for humans all rolled into one.
After three months with the network as chief creative officer for Southeast Asia, Valerie Madon (pictured) will be expanding her remit to cover the rest of the APAC region. In this new position for McCann Worldgroup, Madon will be responsible for creative product across Asia as the network