The holiday season may not be as busy as Mother’s Day, but it is an important time of the year for florists and greenhouse operators. “Other than Mother’s Day, Christmas is probably our biggest holiday. The Christmas season gives us an entire month to contribute to the holiday, where all of our other holidays are […]
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A Valentineâs Day candy display at the Gardners Candies Logan Town Centre store. (Mirror photo by Patrick Waksmunski)
Like other special occasions, Valentine’s Day will be a bit different during the coronavirus pandemic.
Just more than half 52% of U.S. adults plan to celebrate Valentine’s Day this year, spending a total of $21.8 billion, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics.
“There is no question the pandemic has disrupted many aspects of Americans’ daily interactions and activities,” said NRF President and CEO Matthew Shay in a statement. “However, there remains a special significance around Valentine’s Day, and consumers are committed to celebrating friends and loved ones, even if that means having to alter those traditional holiday celebrations.”