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Dentsu Africa comes out tops at 2023 Pitcher Awards  -

These annual awards are an opportunity to acknowledge and celebrate African creativity at its best, showcasing the likes of print, film, audio, outdoor, PR, entertainment, digital and creative media that have been created, released or implemented on African soil.    ....

Dentsu Africa , Emeka Okeke , Creative Digital Agency Of The Year , Media Agency Of The Year Award , Advertising Agency Of The Year Award , Pitcher Awards , Creative Digital Agency , Media Agency , Year Award , Advertising Agency , Grand Prix Award , Digital Category , Social Media , Gold Awards , Brand Ambassadors ,

Omnichannel customer journeys: What marketers need to know

The old saying ‘the only constant in life is change’ has never been truer when it comes to how marketers are approaching the customer journey in 2022. The COVID-19 pandemic, which emerged in early 2020, has set a fire under digital acceleration and transformed consumer habits in two short years. Today, 81% of customers are omnichannel shoppers by default, according to 2021 data from YouGov. ....

Shorful Islam , Jin Kim , Gianvito Donghia , Tom Morton , Coley Porter Bell , Wavemaker Mudit Jaju , Tanguy Laurent , John Clark , Creative Digital Agency , Hankins Hexagon , Creative Capital China , Gianvitod Onghia , Wunderman Thompson , Strategy Director ,