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Influence Vs Control: The Morals Of Behavioural Marketing

In this week's episode of The Drum Network podcast we take a look at behavioral marketing - both the good and the bad. In order to do behavioral science effectively we have to gather information on our audiences. But what happens when that data is misused - and how do we ensure it's only used constructively? ....

Chris Sutcliffe , Alexei Lee , Tara Austin , Roy Armale , Cambridge Analytica , Behavioural Sciences , Creative Commerce Company , Drum Network , Reading Room , Drum Podcasts , Behavioural Targeting , Brand Safety , Brand Strategy , Creative Commerce , The Drum Network , The Drum Podcasts , Behavioural Targeting , Behavioural Sciences , Brand Safety , Rand Strategy , Ata Amp Privacy ,