Structural Headwinds Forecast to Undercut Recovery of Pay-TV in Asia (Report)
Patrick Frater, provided by
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The pay-TV industry in the Asia-Pacific region saw advertising and subscription revenue shade downwards in 2020. And while some recovery is now under way, structural headwinds and weakness in key markets are likely to keep overall growth in low single figures, according to a new report.
Data published in the latest edition of Asia Pacific Pay-TV Distribution, from research firm Media Partners Asia, showed that the overall market contracted by 3% in 2020 to $53 billion. Subscriber numbers are estimated to have grown by 3% in 2020 to reach 668 million (with China contributing more than 90% due to bundling by China Mobile), representing 62% penetration of total TV homes, adjusted for multiple subscriptions in a household.