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8 Tips for Crafting Irresistible CTAs

“If you don’t ask, you don’t get.” Mahatma Gandhi’s famous words summarize the mission and purpose of a marketing call to action or CTA. But what is a call to action, really? It’s a short phrase that prompts a target audience to take a desired action like purchasing a product, downloading a white […] ....

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How to Create Irresistible Cake Pops That Will Wow Pinterest

Cake pops made from scratch can be addicting, which is why we’ve all seen those on Pinterest, and you’re in the right place.The secret to making Pinterest-worthy cake pops is to pay attention to detail, craft the right techniques, and create a creative mood. This article teaches you how to make cake pops with the […] ....

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