At last the unveiling of the first label design. Nice. I have one for you to hold in your hands. We made a Craft Tea Label inspired by Jamaican Dance Hall posters. First off. Ellis island family tee. Im trying to adjust to the name change. Theres more. Theres more . Yes, there is more. The same message but a very different look. I want to introduce you to the Black Star Line of iced tea. Its inspired by the golden age of travel. So now what weve done is created that same concept, that refreshing, relaxing, taking you on a jury tea. If i had to make a decision, i would definitely go with this one. This screamed authentic. I just got a connection to this
one. Ellis island tea is gone now . Its gone. When i first saw the black star label, my instinct was, this is it, this is going to be the label we use Going Forward and it kind of scared me. It scared me how quick i was willing to jump and forget about ellis island tea. Was speechless and didnt know how to react, but i would definitely s
jamaican sweet tea, she has a whole other strategy. you set yourself up on the shelf against anybody else you reviewed and you said, e i m your own thing. you can t compare me the something else. you ve got to try me. jamaican sweet tea. i m interested to see what scott has to say. i m like you. i m drawn like this one. i think she s got two excellent choices and she made a right choice at the end of the day. i can t wait to see it on the shelves. i m wondering if we could put these on the shelves and people watch. oh absolutely. they took the sample bottles to a local whole foods for a test drive in the display case. look at this. yeah, wow. that s we don t even need do that. that s the great thing about this label. it pulls outright in. i really like this one. it does. it pulls you in. it really pops. it really pops. to get threat from here into
at last the unveiling of the first label design. nice. i have one for you to hold in your hands. we made a craft tea label inspired by jamaican dance hall posters. first off. ellis island family tee. i m trying to adjust to the name change. there s more. there s more? yes, there is more. the same message but a very different look. i want to introduce you to the black star line of iced tea. it s inspired by the golden age of travel. so now what we ve done is created that same concept, that refreshing, relaxing, taking you on a jury tea. if i had to make a decision, i would definitely go with this one. this screamed authentic. i just got a connection to this
one. ellis island tea is gone now? it s gone. when i first saw the black star label, my instinct was, this is it, this is going to be the label we use going forward and it kind of scared me. it scared me how quick i was willing to jump and forget about ellis island tea. was speechless and didn t know how to react, but i would definitely say that was the biggest surprise. i m surprised nyala is as open as she is in taking suggestions and even as extreme as thinking about brand name. that was a surprise. a phrase on the label really caught nigh ala s attention jamaican sweet tea. with no other tea called
$100 million idea? time will tell. i feel like this is the big break i ve been waiter for all this time. i feel very, very excited. it s like a breath of fresh air and like i m just getting started. a quick footnote to this story. a few days ago we got a call from her. she told us after the camera crew left and experts went home, she really loved the new label designs but she wasn t ready to give up the name ellis island tea, so the guys went back to the drawing board and this is the final version of the label. we want you to weigh in. should she have went with black star or keep the name ellis island tea. there s a lot of talk. i wonder if it s growing your business or not.