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Grand Rapids Business Journal Courtesy Zeppelin Zeerip New Holland Brewing Company is partnering with Vermont-based snowboard brand Burton to support director Zeppelin Zeerip’s short film, “Made in the Mitten.” “Made in the Mitten” follows the evolution of snowboarding from its original days of “snurfing,” a term popularized by inventor Sherman Poppen in 1965 in Muskegon. The term snowboarding was coined by Burton founder Jake Burton Carpenter. Burton developed the first snowboard as a riff off of Poppen’s standup sleigh-like novelty item and, as an avid snurfer, shifted the product and concept into bona fide sporting equipment and legitimized the sport of snowboarding. ....