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Soldadera Coffee debuts new Mexican-style can art, resealable cans
Courtesy Soldadera Coffee
Soldadera Coffee, a Grand Rapids-based cold-brew coffee company, is celebrating Cinco de Mayo with the launch of its strongly Mexican-inspired rebrand.
Mario Rodriguez, CEO and co-founder of Soldadera Coffee, said the rebrand pays homage to the types of vibrant colors seen in Mexican and Hispanic art.
“That’s part of the culture itself, and it’s the identity that we are fully connecting to finally,” Rodriguez said. “We were halfway connecting with the taste, but people say, ‘We eat with our eyes,’ and that’s the part that was missing for Soldadera.” ....

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