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Pandora Brilliance: world's largest jeweller launches lab-created diamonds line


diamonds.
with a campaign headed by model Ashley Graham and
actress Rosario Dawson.
As the world s largest jewellery company, Pandora sells more than 85 million pieces of jewellery per year, so a move away from mined diamonds marks a major change for the industry as a whole.
In a statement about the launch, Pandora s chief executive Alexander Lacik said that lab-created
diamonds have the same optical, chemical, thermal and physical characteristics as traditionally mined stones. He
said that synthetic diamonds are as much a symbol of innovation and progress as they are of enduring beauty and stand as a testament to our ongoing and ambitious sustainability agenda. ....

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