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flak for wanting to go after people s big gulps and the sugary drinks. but americans are losing their taste for the sugary drinks? so mayor bloomberg was ahead of the curve? you know, i think he always is a trend setter. certainly he s helped raise awareness, as has michelle obama with her anti-obesity campaigns. and so clearly, this trend goes back eight years, thomas, so directionally, we ve been kind of weaning ourselves off of drinks. of course we re replacing it with flavored water, the red bulls of the world, so this is a trend that is going to make the soda manufacturers have to get real creative. that s why you see beyonce signing with pepsi and changing the bottle. that s why you see guys like mark jacobs, which is a fashion designer, doing neat things with diet coke. so they re going to have to get creative or water and red bull are going to eat up market share. and we ve got coupons becoming a staple of the economy. a lot of people have always relied on coupons. i mean n