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Brand Machine Group hires new CTO and COO Brand Machine Group (BMG) has appointed Ian Bristow to the newly created role of joint chief technology officer and chief operating officer, to support the group’s shift in strategy to direct-to-consumer, Drapers can reveal. Bristow was co-founder, director and CTO of Internet Fusion Group, which launched in 2006. The group established a network of 10 business-to-consumer ecommerce retailers including Surfdome, County Attire and Blackleaf. The move comes as Brand Machine Group (BMG) shifts from a predominantly wholesale and licensing business to include direct-to-consumer (DTC). BMG is an international fashion licensing group, housing adult and childrenswear brands including Jack Wills Kids, Lyle & Scott Junior, and Elle Junior.

Tom duncanLyle scottJason eames illingworthBrand machine groupInternet fusion groupCounty attireJack wills kidsScott juniorடோம் டங்கன்லைல் ஸ்காட்ஜேசன் ஈம்ஸ் இலிஂக்‌வர்த்பிராண்ட் இயந்திரம் குழுஇணையதளம் இணைவு குழுகவுண்டி உடைபலா உயில் கீட்ஸ்ஸ்காட் ஜூனியர்