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Helping protect military websites and the homeland security department is involved in protecting other government websites. right. but, you know, companies have to protect themselves and the government can only do so much. and that s a big factor and that is that ultimately all of these companies are private companies. they are responsible for knowing who is in their system. many of them pay tens of millions of dollars a year not just on the perimeter but inside monitoring to see who is in the system. brian, still, north korea able to send an in your face message to sony, not only basically saying, hey, now we re going to raise the stakes. tell me what they are saying now. celebrating the fact that this interview was pulled from movie theaters across the country. the message is interesting. it doesn t mention north korea but it mentions the interview, the film, explicitly. they said, you did the right thing. it was a wise decision to do that. ....
And our big idaho potato truck is still missing. so my buddy here is going to help me find it. here we go. woo who, woah, woah, woah. it s out there somewhere spreading the word about americas favorite potatoes: heart healthy idaho potatoes and the american heart association s go red for women campaign. if you see it i hope you ll let us know. always look for the grown in idaho seal. and we are now getting a statement from the motion picture association of america about the sony hack. this comes from senator chris dodd, chairman and ceo of the ....
Motion picture association of america. he says, among other things, that this is confirmation north korea of what we suspected to be the case. this is about the fact that criminals were able to hack in and steal what has now been identified as many times the volume of all the printed material in the library of congress. that s all the printed material in the library of congress and threaten the livelihoods of thousands of americans who work in the film and television industry as well as the millions who simply choose to go to the movies. brian, how significant is this? because this puts it in context. everybody who works at that company has now become even more vulnerable in this internet age. i m struck by this, deb, because it just came in during the commercial break and it s the first time the npa has spoken out forcefully. people like me have wondered, why hasn t hollywood spoke out more loudly in support of sony? why haven t others said we stand with studio? well, now they are. ....
And then it goes on to say we want everything taken down from every website immediately. i believe in some cases sony took the trailer that we re seeing down from youtube but there are a lot of other copies out there and they are basically ratcheting this up one new level and they are saying we have a new demand. it goes from ugly to uglier. lori, the threat that is out there, the continued threat of what we may likely see, how significant is it? because one of the big issues is now the hackers have everyone s social security number from that particular company. right. so how much more how much worse could this ultimately get? you know, i think it s safe to say this could always get worse. i just got off the phone with a security analyst and there s the ....
Now that we ve had this particular attack, people are saying, whoa, we are really much worse off than they thought. how bad is it? because it s not just state actors. you know, this for some reason was so deeply personal. it s another day, another hack. we re on the phone talking to different people because they tl have been so many hacks in the last year. you get hack fatigue and don t realize how bad it is. we are now looking at sony as a victim on a whole new level and i think we talk about the dark forms and now we re beginning to turn our attention and say, wait, we have to pay attention to this because there s information being bought and sold because there s the ability to attack that. is being bought and sold. and how are we going to fight that? and to fight that we have to know about it. and i think now this is what s happened with sony is really for some reason is struck all of us because it wasn t just the credit card information or numbers. it was then hacking to chan ....