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July 16 2021, 8:00 am | BY Ricki Green | No Comments There were several agencies in Australia that put in strong creative performances over the last 12 months. Campaign Brief showcases the work of those that made The Work 2021 Hot List…
Notable work from The Monkeys, ranked equal #2 Australian agency in The Work 2021, included Meat & Livestock Australia ‘Make Lambs, Not Walls’, Australia Post ‘Spread the Merry’, BCF ‘You Couldn’t Be Anywhere Better’, UN Women Australia ‘When will she be right?’, David Jones ‘Christmas Window’, Memories ‘Future Messages’, Grill’d ‘Trump’d’, NRL ‘Still, Simply The Best’, Meat & Livestock Australia ‘Lambalytica’, NRMA ‘Ranger Sammy’, rebel ‘Taking the Field’, Meat & Livestock Australia ‘Share the Secret Recipe’, Supercheap Auto ‘We Still Love You Bathurst 1000’ and BCF ‘WFH EOFY $ale’. ....
December 11 2020, 10:25 am | BY Ricki Green | 32 Comments With international holidays off the cards this summer, BCF’s new campaign ‘You Couldn’t Be Anywhere Better’ via The Monkeys Melbourne, is reminding Aussies if you can’t be anywhere else, you may as well make the most of it here.
The outdoor retailer’s new campaign celebrates how international travel bans are making holidays in the Aussie bush even more enticing. Directed by Tony Rogers and produced by Guilty, the campaign looks on the bright and summery side of what has been a pretty yucky year. The campaign spots are accompanied by BCF’s much-loved anthem, and show Aussies having a cracking time in our idyllic landscapes, in contrast to some pretty bleak international locations. ....