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Submitting. “Obviously most of our advertisers are small businesses. No matter how much business marketing tells you that you should still spend money on marketing irrespective, the first thing to go is marketing budgets.” Raj Parmar says small independent radio stations need support as they navigate through increased competition and coronavirus disruption. Sunrise Radio in Bradford was launched in 1989 and Mr Parmar’s family took a majority shareholding in the station a year later. He says that a lot of local radio stations have been impacted by the lockdowns. Independent radio has already been facing pressure from larger services. Mr Parmar said: “All these local stations with the local knowledge, with local people have been swallowed up by these big organisations who feel that they can network the programmes for the local audience from Manchester or London with maybe a two-hour daily local show. That is not local radio. ....