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Wingstop’s digital sales skyrocket during pandemic
Fast-casual brand sees digital business push past $1 billion, to more than 60% of systemwide sales, CEO Charlie Morrison says
Wingstop Inc.’s digital sales soared past the $1 billion mark systemwide in the pandemic year of 2020, the company said Wednesday, which gives the brand strength as it sees virtual-brand wing concepts pour into the market.
The Dallas-based fast-casual brand said systemwide sales were $1.95 billion for the fiscal year ended Dec. 26, compared to $1.52 billion in the prior year.
“Our digital business represented about 40% of total restaurant sales at the start of the year and has now grown to more than 60% of sales and has sustained above this level the last three quarters, pointing to the stickiness amongst our new digital guests,” said Charlie Morrison, Wingstop’s CEO, president and chairman, on a fourth-quarter earnings call Wednesday. ....

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